Should My Aspiring Content Creator Pal Cease Using Me for Material?

One Side: One Friend's Perspective

At times she films me while having a meal. I’ll see myself on her Instagram – it feels like a sudden shock.

My best friend of a decade, she, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

Being highly outgoing, she feels the need to record everything all the time. During meals out, her motto is, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when strangers see her posing or filming – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes video blogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I don’t want to be dragged into it. Sometimes I'm captured while dining, or simply tagging along. I’ll see myself on her feed later, and it comes like a jumpscare: I might be bare-faced, making a strange expression or photographed while eating. It’s uncomfortable.

Marielle also anticipates that I will to film her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply hanging out in the street. I feel like our bond has turned into me serving as her unpaid videographer. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. She’s taken me to several brand events, which were appreciated, but that doesn’t make up for all the energy I spend helping her make content.

I’m grateful that she has helped me with my design career, but I don’t want our connection to become just a ledger of favours. I don’t feel she’s fake or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her channel.

Her directive is, “OK, look happy!” and record me smiling with someone. It’s so silly. I need her to understand that our decade-long friendship still has limits. I enjoy being with her, but I also want to experience it without being filmed, edited, or posted for an viewers. I’m not a accessory for her online persona.

The Defence: Marielle

I hope my friend to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a hobby; it's integral to who I am. Creating videos and sharing my life online enables me to show my personality and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your interests. I admire people on TikTok who pull off that aesthetic of informal, self-made film-making.

Content creation is my version of living actively: noticing the details, sharing them with an viewership that appreciates the craft behind it. It's never my aim to make Beth uncomfortable. Bringing her to professional gatherings was my way of offering access, giving her a opportunity to experience exclusive moments that could help her career in design too. That isn't leverage, it's simply being pragmatic.

I’d still take her to these events even if she refused to assist me, but I desire her to see the benefits the content we make together can get us: an opening. I know not all people enjoys being on camera, but often spontaneity is what makes content genuine. Being recorded from time to time is an inherent aspect of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my personal filmmaker, but companions help each other in minor capacities. My assumption was filming a short video here or there would be enjoyable for Beth. Creativity flourishes in partnership, and having Beth around makes endeavors lively and pleasurable. I never force her to take part in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I document our time together.

I value our friendship profoundly and don’t want content creation to come between us. I’m willing to compromise: like requesting permission before recording, and steering clear of shots that might make her uncomfortable.

This is not about control, it’s about expressing my perspective while still respecting hers. Obviously content creation is not a replacement for real connection: it's merely part of how I live my life and I desire her to be involved in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more excruciating than having a companion film you. I get that it’s Marielle’s job, but I don’t make friends come to my workplace. Maybe she can find influencer friends to create content with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves creating, that doesn't imply all those around her is willing material. She needs to respect Beth’s personal space.
Another reader, 26

She may enjoy making content and showing off her life publicly, but it’s not for everyone. It was kind she has helped Beth’s career, but she must to listen to what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the priority in your relationship. Foster some authentic memories, where true emotions are preserved, not online archives. Even public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she’s working. Each appears confused as to where the line is. The answer lies not in trying to alter one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their bond?

Kristy Carlson
Kristy Carlson

A healthcare professional with over 15 years of experience in Canadian medical systems, passionate about patient education and wellness advocacy.